BSF Social Media Specialist Position

Blue Star Families is seeking a Social Media Specialist.  This is a full-time, fully remote position.

Job Summary:

Blue Star Families (BSF) is seeking a Social Media Manager who is entrenched in the social game to help navigate the best strategy for growth. This role will work with a team of senior managers to develop the right momentum on Blue Star Families social platforms. This role works across the marketing and communications departments to plan and coordinate content. The ideal candidate will showcase an in-depth understanding of major and emerging social media platforms, their participants, and how each platform can be leveraged to gain unique marketing value. We’re looking for a self-starter who is obsessed with building engaging, authentic, and provocative content to drive meaningful conversation and build awareness with the expertise to monitor, analyze and test to deliver on goals.

Required Experience and Skills:

Have 5+ years of of proven experience in a social media content creation and strategy role for a mid-size to large brand

BA/BS or equivalent

Stellar written and verbal communication, with the ability to capture and replicate an authentic voice of a brand and individual

A deep understanding of social platforms, organic algorithms, and strategies to infiltrate the algorithm to increase engagement

A sense of humor that will translate well online

Expert level skills building followings across different social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, TikTok, etc.), and how each platform can be deployed in different scenarios

Fascinated by understanding what drives member loyalty and participation. Ability to look at data, analyze, and draw valued insights

Energized by a continuous stream of high-speed, high-stakes challenges. Startup experience is a big plus. 

Available on evenings and weekends to monitor and engage on digital platforms

Demonstrated ability to develop social media/online community plans and drive engagement strategies that deliver results through testing, iteration, and metrics

Self-starter with ability to work both independently and collaboratively across teams, functions, and departments, driving alignment and managing deadlines


Preferred Experience and Skills:

Proven experience developing and executing paid social media campaigns across multiple platforms and track analytical performance/ROI 

Military connected experience, comfortable working with teams around the world

Strong existing relationships with key digital influencers and tastemakers

Experience with technology, military culture and/or government entities. Personal curiosity and knowledge of these sectors are also valued

Expert in Microsoft Office and Google Drive

Knowledge of Adobe Creative Suite

Solid knowledge of SEO, keyword research and Google Analytics

Experience working with Salesforce or similar project management platforms

Social copywriting skills

Art Direction experience

Experience using Sprout Social or similar social media scheduling platforms

Proficiency in analytics and data interpretation

Excellent project management and organization skills


Click here for more information and to apply.